A somewhat different recipe for success
Our market entry in Romania took a different form to that of the other expansion steps. Our attention was first focussed on setting up a sawmill. What started with this step in 2000 is currently a national network of six branches with a wide product range, representing a further success story in this chapter of the company. Why the JAF Group trades in Romania as HOLVER is easily explained: in Romanian “JAF” means “robbery”, so the brand name was modified.
Construction and expansion
The new branch in Braşov started operations in 2002. The next branch followed in 2005 in Cluj and just a year later we opened further branches in Timişoara, Bucharest and Constanţa. Number six – which completes a choice of branches covering the entire country – is the branch in Iasi. What was initially a procurement market for sawn timber and veneers has now developed into a high performing distribution organisation with a wide product range. But we have also ensured that the important basic area remains covered with the founding of a dedicated company for the production of sawn timber and veneers, J.F.FURNIR.
J.F.FURNIR – the sawmill and veneer mill
A country rich in wood
No matter whether it is oak, beech, beach heartwood, maple, cherry wood, white ash, ash heartwood or also softwood, in Romania there are sufficient quantities of raw materials for the production of veneers, sawn timber and decking. Romania is thus also an ideal location for production. The production site was well chosen: J.F.Furnir in Braşov is characterised by its excellent geo-economic location in the midst of a huge area of deciduous and coniferous forest.
Ultra-modern wood processing works
The J.F.Furnir sawmill and veneer mill, which opened in 2007, is equipped with ultra-modern systems engineering across all its production areas. The wood that has been thermally modified in the thermal chamber by means of the most modern methods is moved directly to the decking and wood moulding production areas. The first stage of all production processes in the plant is the use of the ultra-modern technical heart of the plant – the Bongioanni band saw (“1600”), which processes 30,000 solid cubic metres a year. After being sorted, this is sent to either the veneer or sawn timber production at the plant in Braşov.
As well as our high quality standards, another focus of production in Braşov is on service: for us it goes without saying that perfect implementation means incorporating our customers’ individual wishes into our production and customising this accordingly. You can get to know our factory and the employees of J.F.FURNIR in more detail in our video.
Subsidiaries in Romania
Şos. Cristianului 46
fax: +40 268 506136
warehouses, showroom, decking display area, office
Str. Principala 544
307350 Remetea Mare - jud. Timiş
Com. Jucu 69B
407350 Jucu - jud. Cluj
Str. Industriilor 11
77040 Chiajna - jud. Ilfov
fax: +40 21 4079457
Industriala Str. Nr.6
900147 Constanţa – jud. Constanţa
Calea Chisinaului nr.29 C41/2